Christiana Klaasen

Cyprus · London

Christiana Klaasen

Art Collector · Creative Director

Portrait of Christiana Klaasen in her studio

About Me

A creative director and brand strategist, turning toward the art business.

I'm Christiana Klaasen, an art collector and gallerist in the making, and the editor of Christilette, a print magazine covering contemporary art in the New Gothic tradition. I'm also a Creative Director and Brand Strategist, and it's the same eye, taste, judgment, and what actually holds up, that runs through all of it. I'm currently building my collection, studying the business of art through Sotheby's Institute, and putting together Christilette's first issue.

Photograph from Christiana Klaasen's brand and creative direction work
Photograph from Christiana Klaasen's brand and creative direction work
Photograph from Christiana Klaasen's brand and creative direction work
Photograph from Christiana Klaasen's brand and creative direction work
Photograph from Christiana Klaasen's brand and creative direction work
Photograph from Christiana Klaasen's brand and creative direction work
Photograph from Christiana Klaasen's brand and creative direction work
Photograph from Christiana Klaasen's brand and creative direction work
Photograph from Christiana Klaasen's brand and creative direction work
Photograph from Christiana Klaasen's brand and creative direction work
Photograph from Christiana Klaasen's brand and creative direction work
Photograph from Christiana Klaasen's brand and creative direction work
Photograph from Christiana Klaasen's brand and creative direction work
Photograph from Christiana Klaasen's brand and creative direction work
Photograph from Christiana Klaasen's brand and creative direction work
Photograph from Christiana Klaasen's brand and creative direction work
Photograph from Christiana Klaasen's brand and creative direction work
Photograph from Christiana Klaasen's brand and creative direction work
Photograph from Christiana Klaasen's brand and creative direction work
Photograph from Christiana Klaasen's brand and creative direction work
Photograph from Christiana Klaasen's brand and creative direction work
Photograph from Christiana Klaasen's brand and creative direction work
Photograph from Christiana Klaasen's brand and creative direction work
Photograph from Christiana Klaasen's brand and creative direction work
Photograph from Christiana Klaasen's brand and creative direction work
Photograph from Christiana Klaasen's brand and creative direction work
Photograph from Christiana Klaasen's brand and creative direction work
Photograph from Christiana Klaasen's brand and creative direction work
Photograph from Christiana Klaasen's brand and creative direction work
Photograph from Christiana Klaasen's brand and creative direction work
Photograph from Christiana Klaasen's brand and creative direction work
Photograph from Christiana Klaasen's brand and creative direction work
Photograph from Christiana Klaasen's brand and creative direction work
Photograph from Christiana Klaasen's brand and creative direction work
Photograph from Christiana Klaasen's brand and creative direction work
Photograph from Christiana Klaasen's brand and creative direction work
Photograph from Christiana Klaasen's brand and creative direction work
Photograph from Christiana Klaasen's brand and creative direction work
Photograph from Christiana Klaasen's brand and creative direction work
Photograph from Christiana Klaasen's brand and creative direction work
Photograph from Christiana Klaasen's brand and creative direction work
Photograph from Christiana Klaasen's brand and creative direction work
Photograph from Christiana Klaasen's brand and creative direction work
Photograph from Christiana Klaasen's brand and creative direction work
Photograph from Christiana Klaasen's brand and creative direction work
Photograph from Christiana Klaasen's brand and creative direction work
Photograph from Christiana Klaasen's brand and creative direction work
Photograph from Christiana Klaasen's brand and creative direction work
Photograph from Christiana Klaasen's brand and creative direction work
Photograph from Christiana Klaasen's brand and creative direction work
Photograph from Christiana Klaasen's brand and creative direction work
Photograph from Christiana Klaasen's brand and creative direction work
Photograph from Christiana Klaasen's brand and creative direction work
Photograph from Christiana Klaasen's brand and creative direction work
Photograph from Christiana Klaasen's brand and creative direction work
Photograph from Christiana Klaasen's brand and creative direction work
Photograph from Christiana Klaasen's brand and creative direction work
Photograph from Christiana Klaasen's brand and creative direction work

Press Play

Explore My Work

A closer look at selected projects.

James Demetriades — Creative Direction project cover

Creative Direction

James Demetriades

I lead creative direction and content strategy for James Demetriades' personal brand across YouTube, Instagram, and LinkedIn.

Styling & Creative DirectionScript DevelopmentPlatform StrategyContent Editing
Explore the Full Case Study
ZAROS — Creative Direction project cover

Creative Direction

ZAROS

I led the complete brand build for ZAROS, a premium men's leather goods company founded by James Demetriades.

Brand Positioning & StrategyProduct DesignLogo & Packaging DirectionSupplier Sourcing
Explore the Full Case Study
Valtora Aviation — Creative Direction project cover

Creative Direction

Valtora Aviation

I lead the creative direction and content strategy for Valtora Aviation, a private jet charter, sales, and aircraft management company.

Brand ConsistencyStorytelling StrategyOn-Location DirectionContent Editing
Explore the Full Case Study
Undeniable London — Creative Direction project cover

Creative Direction

Undeniable London

I directed content and photography for Undeniable London, James Demetriades' men's jewellery brand.

Shoot Planning & DirectionPhotography & Creative DirectionCampaign Concept DesignContent Editing
Explore the Full Case Study
Commerce Club Resource Library — E-commerce project cover

E-commerce

Commerce Club Resource Library

I write and design the member-facing resource library for Commerce Club, a private e-commerce mentorship.

Curriculum DesignResource WritingVisual System DesignEducational Strategy
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Product Design & Selection — E-commerce project cover

E-commerce

Product Design & Selection

I think about product selection the way I think about acquiring anything meant to last.

Product Fit & PositioningManufacturing SpecificationsOperational StrategyTaste Under Constraint
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Art Market Education — Contemporary Art project cover

Contemporary Art

Art Market Education

I'm building formal credibility in the art business through structured study, alongside independent research into how contemporary art actually moves through the world.

Formal Art Business StudyIndependent ResearchCritical Vocabulary BuildingGallery Pathway Focus
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Take a closer look at what I do.

View My Work

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