Cyprus · Sussex · London

Christiana Klaasen

Artist · Creative Director · Art Business

About Me

An artist who understands how art is sold.

I'm Christiana Klaasen, an artist, creative director and the founding editor of Christilette, my upcoming print magazine on dark contemporary art. For nearly three years I've worked inside luxury and high ticket businesses, building brands, shaping offers and designing the client experience that turns interest into a trust, long term relationships and high lifetime value sales. My work spans brand experience, content and sales funnels for luxury watches, private aviation and leather goods brands, and more. I paint, draw, and direct photographic art and I'm studying the business of art through the Sotheby's Institute of Art and my own independent study and experience.

What drives me is where the two meet: great work, and the people and systems that connect great art with the right collector.

Explore My Work

A closer look at selected projects.

Contemporary Art

Christilette Magazine

I'm the founding editor and curator of Christilette, a print magazine on dark contemporary art, now in development for its first issue.

Curatorial DirectionArtist SelectionEditorial CommissioningCollectible Print Design

Contemporary Art

My Practice

I make portraits and self-portraits in oil, charcoal and pencil on loose, unstretched canvas.

Oil PaintingCharcoal & PencilPortraitureMaterial as Meaning

Contemporary Art

Self-Portrait Series

I art direct my own self-portrait photography, from concept and styling to composition and the final edit.

Concept & IdeationStylingCompositionEditing Direction

Contemporary Art

Art Market Education

I'm building formal credibility in the art business through structured study, alongside independent research into how contemporary art actually moves through the world.

Formal Art Business StudyIndependent ResearchCritical Vocabulary BuildingGallery Pathway Focus

Creative Direction

James Demetriades

I lead creative direction and content strategy for James Demetriades' personal brand across YouTube, Instagram, and LinkedIn.

Styling & Creative DirectionScript DevelopmentPlatform StrategyContent Editing

Creative Direction

ZAROS

I led the complete brand build for ZAROS, a premium men's leather goods company founded by James Demetriades.

Brand Positioning & StrategyProduct DesignLogo & Packaging DirectionSupplier Sourcing

Creative Direction

Luxury Times

I was creative director on an ad campaign for Luxury Times, a pre-owned luxury watch dealer, shaping the content and brand experience behind their sales.

Campaign Creative DirectionContent Strategy AuditSales Funnel & DM StrategyBranded Packaging

Creative Direction

Valtora Aviation

I lead the creative direction and content strategy for Valtora Aviation, a private jet charter, sales, and aircraft management company.

Brand ConsistencyStorytelling StrategyOn-Location DirectionContent Editing

Creative Direction

Undeniable London

I directed content and photography for Undeniable London, James Demetriades' men's jewellery brand.

Shoot Planning & DirectionPhotography & Creative DirectionCampaign Concept DesignContent Editing

E-commerce

Commerce Club Resource Library

I write and design the member-facing resource library for Commerce Club, a private e-commerce mentorship.

Curriculum DesignResource WritingVisual System DesignEducational Strategy

E-commerce

Product Design & Selection

I think about product selection the way I think about acquiring anything meant to last.

Product Fit & PositioningManufacturing SpecificationsOperational StrategyTaste Under Constraint

Take a closer look at what I do.

View My Work

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